Jeff Raider & Andy Katz-Mayfield @ Harry’s
In this episode of the Foundr podcast, Nathan Chan speaks with Jeff Raider and Andy Katz-Mayfield to find out how they scaled Harry’s into a $20 million brand, and how they created other multiple million-dollar brands.
The idea for Harry’s came about after Katz-Mayfield had a disappointing late-night shopping experience at the chemists, and noticed that all the men’s razors were overpriced and overdesigned. Almost 8 years later, Raider and Katz-Mayfield have multiple channels, over 1000 employees, and several multi-million dollar brands.
Listen in as they discuss exactly how they successfully scaled their brands, how they identified potential gaps in the market, the dangers of launching something just to make money, and why they decided to pull the plug on their Harry’s brand of lip balm.
- The concept for Harry’s, and how Raider and Katz-Mayfield recognized an opportunity for razor blades
- How Raider and Katz-Mayfield researched and created the perfect razor blade product over an 18 month period
- How Raider and Katz-Mayfield scaled their empire across timezones and channels
- The different brands they launched, and how they continue to identify unmet needs in the market
- Business dynamics and fundamentals, and how Raider and Katz-Mayfield created cat food brand Cat Person, women’s beauty product line
- Flamingo, and hair care products, Headquarters.
- Scaling Harry’s to include hair care, face and skincare, and deodorant, and why they discontinued their lip balm
- Why the journey from idea to launch needs to be a culmination of deliberate decisions
- Raider and Katz-Mayfield’s advice to young entrepreneurs who want to launch their own D2C brand
- The traps that Raider and Katz-Mayfield have learned to avoid over the years, and the dangers of bolting on unvalidated products