Finance

355: How Jimmy Choo Found Its Footing As A Global Disrupter: Tamara Mellon

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Tamara Mellon, Jimmy Choo


As someone who always knew they had a passion for fashion, Tamara Mellon has come a long way from working in a PR firm. As founder of luxury shoe brand Jimmy Choo, founder of a new direct-to-consumer brand bearing her own name, and author of In My Shoes, Mellon is a game-changer in the fashion industry.

In this interview, Nathan Chan sits down to speak with one of the most influential figures in the fashion industry to discuss every step of her journey in the fashion industry. Not only has Mellon displayed an uncanny knack for marketing and branding, but she’s also redefined the way we think about shopping.

A must-listen for anyone with a love for fashion, shoes, and disrupting the industry, Mellon gives a refreshingly wholesome insight into the world of entrepreneurialism.


Key Takeaways

  • Tamara’s true passion for fashion, her first job in PR, and how she was headhunted for British Vogue
  • Identifying a gap in the market for high-end luxury shoes, and her plan to compete with Manolo Blahnik by launching Jimmy Choo with the namesake founder
  • Raising $150k capital from friends and family, and the first range of 60 styles of shoes
  • Opening the Brick-and-Mortar store, and getting the brand picked up by Candace Bushnell and Sex and The City
  • The difference between private equity and VC, and how that helped blow up the brand
  • Launching her own luxury and accessory brand: Tamara Mellon
  • Changing the conversation around shopping with a direct-to-consumer model, and pivoting the business during Covid
  • Working with influencers and micro-influencers
  • Why every brand needs to focus on customer relationships above all else

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