Joe Foster, Reebok
Coming from a long line of shoemakers, it seemed only natural that Joe Foster follow in his family’s footsteps, but instead Foster decided to push his horizons even further and create a brand that would become a legacy. Listen in as Foster shares his incredible journey through generations of shoemakers to bring us the global brand we know today: Reebok.
Foster’s entrepreneurial journey is nothing short of inspiring, as he took the company through ups and downs, broke into competitive markets, and created a niche in the market for his brand. Acquired by Adidas in 2005 for a whopping $3.8 billion, Foster has since retired and authored a book: “Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand”.
In this astounding interview, Nathan Chan and Foster discuss the entrepreneurial journey, and everything Foster has learned along the way when it comes to business and brand.
- From a family of shoemakers and cobblers, how Joe Foster’s passion for shoes and entrepreneurship began from an early age
- The early days of Reebok, then named J.W Foster and Sons, and manufacturing post WW2
- Breaking into a new market, competing with Adidas and Nike, and how Foster carved a niche for Reebok
- How Runner’s World gave Reebok the opportunity they had been waiting for
- Becoming mainstream, and what solidified Reebok as a brand
- How Reebok was acquired by Adidas in 2005 for $3.8 billion
- Foster’s book “Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand”
- Foster’s advice to entrepreneurs and why they need to embrace complications and make them their own