A side hustle might be just what you need.
Daniel DiPiazza has launched a plethora of successful business start-ups, made millions in his 20s through online businesses and consulting, written a debut book that claimed the 11th spot on New York Times’ Best Sellers list, and has an infectious personality that can motivate anyone to be their best self.
The man behind the multiple bestseller “Rich20Something“, entrepreneurial mentorship website Alpha Mentorship, and Strength of Seduction, Daniel knows the secret behind success with zero startup capital. He has been featured in Forbes, Fortune, Inc., and TIME magazine. His writing, podcasts, and videos get over 500k hits a month, and he has traveled all over the world helping others take control of their lives and get their dream job.
Recently, Daniel DiPiazza sat down with Foundr to discuss the secrets behind taking control of destiny and why you need to be starting a side hustle.
At 22 years of age, Daniel found himself in a 9-to-5 job that he hated. Working as a server for Longhorn Steakhouse wasn’t his dream job, and he knew he wanted something more from life.
On a day just like any other, he was busy scooping balls of butter when his manager pulled him aside. The balls of butter he had been scooping weren’t perfectly smooth spheres, and his manager was not pleased.
With some seriously impressive lightning-quick math skills, his manager barked that the uneven butter ball scooping was wasting around .007 micrograms of butter per day. “That’s probably costing us $50.00 per year. Do you want to give me $50.00?”
In that seemingly mundane and irritating moment we all encounter in the workplace, a lightbulb went off in Daniel’s mind. It was the realization that he didn’t want to be wasting his potential working an uninspiring job. He quit that day, and thus began his odyssey into entrepreneurship.
Casting off the shackles of the mundane 9-to-5 and creating your own destiny is an exhilarating thought, but the harsh reality is that it doesn’t pay the bills.
Daniel had no experience building a business, he didn’t have a huge trust fund of capital to launch one, and he was unclear what skills he had (although he knew for sure he wasn’t a talented butter scooper). What Daniel did have was a drive to achieve his goals and a determination to manifest them.
In today’s instant gratification society, many entrepreneurs try to bypass the basics and dive right into the big stuff. In Daniel’s opinion, this is where they fail.
As Daniel preaches time and time again, mark-off the fundamentals first, and then success will follow.
In order to begin his entrepreneurial journey, Daniel started with the basics and decided to make a skill inventory to see what he did well.
You may recognize Daniel from his viral article that all but broke the internet: Hacking Elance. A revolutionary method in approaching and dominating the freelance sphere, the Elance hacking adventure was the beginning of Daniel’s foray into teaching consulting.
Around 2011 and 2012, web development was new territory for most folks. WordPress was a mysterious platform, and many people assumed that websites were custom-built by matrix-style coding wizards rather than pre-made templates.
Daniel knew that there was a huge divide between someone who knew simple WordPress design and someone who knew absolutely nothing at all. He picked up some basic web developing skills and got an understanding of WordPress as a platform.
Daniel decided to make an end goal for his web development plan: lockdown web developing projects at $5k a pop, and see where it goes.
He began searching for a marketplace where people needed websites, and he stumbled across the now-defunct “Elance”. Similar to Upwork or Fiverr, Elance was a service-seeking website where businesses and clients could advertise required freelance work and freelancers would bid and pitch for roles.
He created 90-second pitches that were uploaded to YouTube and attached job applications. Overnight, he lit up the whole platform. By identifying a market, doing his research, and thinking outside the box, Daniel was immediately booking $5k jobs consecutively so much so that he had to implement a program to handle the workload.
Bundling up everything he had learned from this experience, Under30CEO published his article “Hacking Elance” which sent the internet (and Elance) into meltdown.
In collaboration with Foundr, Daniel has embarked on his next grand adventure: educating you on how you can use your existing skills to launch your next side hustle.
When it comes to your next business, Daniel believes without a doubt that you need to look to freelancing and service-based businesses.
Service-businesses essentially productize yourself and your time. Productizing is the act of modifying or leveraging something to make it a suitable commercial product.
With freelancing, productizing your time, communicating with your audience, and hitting the right niche can have a relatively high profit in return for your effort.
Other models of business require more skill and startup costs to really see any headway.
The most challenging point of any journey for an aspiring entrepreneur is taking that first step, making the decision to start something, and then going from nothing to something.
You may be afraid to take that first leap of faith and Daniel believes that fear lies in the false belief that you don’t have the right skills or ideas to make your big dream happen.
In the ‘Start Your Side Hustle’ course with Foundr, Daniel outlined a method that enables you to define your existing skills and talents. These may be skills and talents that you may have taken for granted or brushed aside, skills that you probably didn’t even know you had.
When it comes to launching your own side hustle, all you really need is a little faith in yourself and “you can start a business with your sweat equity”.
Daniel remembers when he graduated college and entered the workforce. It’s that feeling of disillusionment that we are all too familiar with — the realization that in today’s market, having an education and doing well doesn’t mean someone will hand you your dream job.
Jumping from this job to the next, Daniel realized it’s not enough to just follow the rules and hope that you’re going to get a job. You have to learn how to leverage skills and use them to get ahead in this economy.
Daniel’s course with Foundr involves his fail-proof method to help you define your skill. Maybe you’re a yoga enthusiast, or you’re someone who has worked in a retail warehouse managing incoming inventory, maybe you’re someone who thoroughly enjoys walking your neighbor’s dog.
Everyone has something that they enjoy and that they do well, Daniel is on a mission to guide you in finding it.
What about those who are reading this and thinking to themselves “I don’t have a skill, what can I do?”
Daniel has a simple solution for you: go and get a skill.
That’s why Daniel’s methods work: they help to reveal your skill, or lack thereof and help you define how it can be leveraged into a side hustle.
“You have two options,” Daniel says. “Either we figure out what your skill is, you go test it, and see if it works. Or, we identify that you’re lacking a skill so you use the course to find out what skills you need for your side hustle and begin at step 1.”
Assuming you have your skill nailed down (or you know what skill you have to learn), Daniel’s next step is figuring out how to leverage it to your advantage.
Daniel suggests heading to a job-board site to see what people in your sphere are looking for. Just like when he hacked Elance, you too can find out exactly what jobs are being advertised and what service-based businesses are looking to hire.
Designers may want to peek at Dribble to get ideas on the graphic design community. Even just some time spent Googling key phrases around your skills can help you find where you can fit in.
In order to set the context for how to really narrow things down and find your “money skill”, Daniel has devised 9 questions called the “Guiding Questions”.
Take your time with answering these questions, these should give you enough research and data to be able to go away and make some better decisions. They are the “ideas generation” stage of the process, and they are designed in a way to ask yourself: Where do I fit in? Where can I offer service?
Taking the first step is scary, we know. The idea of approaching businesses and asking them to pay you for your services is a daunting prospect, and you may be unsure if your skillset is cut out for the big leagues. You’re afraid that you’re not worthy of the work.
The other person isn’t thinking to themselves that they don’t want to do business with you because you’re not good enough.
If you find yourself doubting your capabilities or your worth, remind yourself that you don’t have to be a world-class expert in order to deliver a high-quality service. When you’re beginning, elite expertise is not a requirement.
It’s not about your being the best in the world, it’s about you solving a problem someone else can’t. You may not know everything now, but you will learn, and you will get better.
Fortunately for you, there’s no shortage of businesses that have a demand for services. There are always going to be people who need their taxes filed, their pets cared for, and their lawns mowed.
There’s an infinite number of people with pain-points that your business can help out, and you shouldn’t be deterred by the competition.
Ask yourself: how do I connect with my audience, and where do I connect with them? By targeting these questions and this mindset, you can cut through the noise.
In ‘Start Your Side Hustle’ course, Daniel lays down different methods in helping you to view other businesses on the market as “others” rather than “competition”.
Without revealing all of his killer methods, here are two of Daniel’s key methods that can help you reign in the clients and cash.
Positioning yourself as a specialist is a highly effective method to stand out from the competition and create your own niche. Specializing your services uses the same skillset, but it allows you to craft your marketing to target a specific avatar.
“If you’re a personal trainer,” Daniel explains, “don’t market yourself as the fittest or the strongest guy on the market. It’s too broad, and you won’t stand out that way. Instead, be someone who is a personal trainer who specializes in group training for high-school athletes. Or if you teach yoga, teach yoga and breathing techniques for pregnant mothers. People will come to you because you know where their pain points are, and you can charge a higher amount for a specialty niche.”
There are a lot of people who are good at what they do. For you, just being good won’t be enough to stand out from the others. What attracts business owners, like Daniel himself, is seeing results in advance. The “value-add” technique is giving the value upfront to show that you cannot just put your money where your mouth is; you can do what you claim you can do.
A real-life example of the value-add technique is Daniel’s recent hiring of a freelancer to handle his social media content. When she applied for the position, her application wasn’t just “I can do your social media for you, I can do what you need me to do”. Instead, she had created in Canva an entire mock palette of what Daniel’s social feed would look like if she did it. Daniel hired her immediately.
“I gave her a $40k contract to do that work,” he says. “I didn’t even hardball her, I gave her what she asked…her application showed me results in advance. She didn’t need to pitch her services and say how good she was. It eliminated my fear and doubt and it cut through the noise.”
A marsupial keeps her baby in a safe pouch close to her body, protecting and nurturing the joey until it’s big enough to walk on its own.
Likewise for your business, Daniel suggests seeking out a larger business that can help to nurture and grow your baby business. Make sure this business has your ideal clients but isn’t your competition. You’re looking for a larger business that is in your space but isn’t in the same lane as you.
Early in his career, Daniel was teaching SAT work. The company he worked for was charging parents $100 per session, but Daniel was only getting $20 of that. He decided to leverage his teaching skills and bridge that $80 gap as a freelancer. He realized that the parents of these children were his target market and that they were desperately seeking private test-prep or private consultants to help their children get into Ivy League schools.
“I remembered these helicopter moms would basically do every single thing so their children’s essays were tight. But the only thing these consultants don’t do is they don’t actually teach the material. They can only bring the pieces together for you. You have to outsource, you have to bring someone else in like Kaplan or Princeton Review.”
Daniel approached these private consultants with a proposition.
“Rather than sending your clients to Kaplan and saying, ‘go work on your score,’ send them to me. I already have the pedigree from Kaplan, which means I’m in the top 95th percentile, so you know I can teach this. If you work with me and bring me your clients, I’ll give you 50% of the money.”
It was a win for everyone. The consultants loved this idea of adding to their service portfolio and getting a 50% cut. The parents and students had access to additional training and teaching. Daniel found himself with unlimited clients and the support to grow his business even further.
A lot of people feel completely trapped by their job, and they’re looking for something more fulfilling. Others might just want a little bit more money on the side if their 9-to-5 job. This is your opportunity for that.
Daniel implores that down this road there are no guarantees. But there is an opportunity that doesn’t exist if you choose not to open the door. And that’s freedom.
Learning how to leverage yourself, start that first side hustle, and roll that into something else: these are all fundamental steps. These steps help you in creating financial freedom, personal freedom, and freedom for you to be who you really are.
Here at Foundr, we have a commitment to working and collaborating with legitimate founders. Founders who are trailblazers, individuals who have shaped their methods through trial and error, and launched multiple highly-successful businesses. Daniel is the epitome of this.
He has launched a number of successful side hustles using his methods, taught these methods across the globe, and his biggest venture “Strength of Seduction” is already legendary. When we say that Daniel knows what he’s talking about, you best believe it.
The ‘Start Your Side Hustle’ course came about from Daniel’s dedication to only doing things that exceed his own expectations. And exceed his own expectations he did. In four days, Daniel compiled a 52-page outline laying out all his knowledge and experiences.
“If you look at all the greatest founders, you’ll see that they always stood on the shoulders of giants. And that’s how you’re going to get there, too. Don’t forget that, and do your best work.”
In particular, side hustles using your skills. Now, he’s gone on. He’s the CEO now and co-founder of a company called Strength of Seduction, which is already a multiple seven figure a year, a commerce business. He’s crushing it there, but when he first started the way that he got started, starting multiple side hustles, that’s how he really got started using his existing skills. I’m going to talk to him about how he does that, how you can do it too if you are in a 9:00 to 5:00 job. Usually these days, we don’t really talk to founders about how to get started, more kind of how you’ve got started, how you’ve grown your business, so this is a bit of a mix up.
I also should share that we’ve got this incredible programme that is launching soon taught by Daniel. As you know at Foundr, we are working on building the most comprehensive online educational course platform around entrepreneurship like the Online Business School of the Future with legit founders teaching. Daniel is a legit founder. He started multiple side hustles. So if you want to start a side hustle with your existing skills, Daniel is the person to learn from and this course and the system is incredible. So if you want to find out more, you can go to foundr.com/sidehustle.
The course is launching soon, so make sure you sign up for the free master class. And yeah, I hope you enjoy this interview with Daniel we talk about how to find your idea, identify your skills, how to go out and pitch clients, how to actually work out if this is something you want to do or if this is something that clients want. It’s a really, really valuable interview, even I learned a tonne. Alright guys, that’s it from me. I hope you enjoy this episode. If you do enjoy this episode and are interested in this potential programme at Foundr, make sure you go to foundr.com/sidehustle. All right, that’s it for me. Now, it’s on with the show.
The first question that I ask everyone that comes on is how’d you get your job?
Daniel: My job. Well, I mean, hindsight’s always 20/20. Right? So you can back and you can think about all the things that led up to this point. But really, if I think about it, where I am now, which is having written a best selling book. We hit number 11 on the New York Times list, having started multiple different businesses and then in different spaces and then ultimately moved on to something completely now, which we’ll talk about later. Having gotten to that, I can look back and I can say that it started from my curiosity.
First, just getting out of school and graduating college and realising I can work these 9:00 to 5:00 jobs the rest of my life or I can do something better. I can try something that I can have some control over and started my first few freelance businesses and through the years, just building and learning how to leverage my skills along the way.
Nathan: Yeah, love it. We met in 2013 online. You were one of the first people that I reached out to because I read an article that you wrote on under 30 CEO and it was actually about freelancing.
Daniel: That’s right.
Nathan: It was one that you spun and you spun for like Business Insider, like a few different places. What was it?
Daniel: It was called Hacking Elance.
Nathan: Yeah, Hacking Elance.
Daniel: Which Elance doesn’t even exist anymore, now its Upwork.
Daniel: This is so cool because I had what I thought was innovative strategy at the time, but I think it actually was one of the first… I was one of the first people to do this. After I’d gone through a series of jobs in college… Or after college, I worked at a restaurant. And if you read my book, I talk about working at the restaurant and the Butterball story… infamous Butterball story. I’m not going to get into on this podcast. But going through my series of jobs and learning the freelance thing, I stumbled on the idea that I could do freelance web design and especially in 2011 and ’12, WordPress was like new territory. The gap in knowledge between someone who knew how to design a simple WordPress website and someone who had no knowledge was pretty large, but the skill required to design a WordPress website is not that high.
I’m like, “Man, I could start doing WordPress websites for $5K a pop and then just start spinning these out.” I was looking for a marketplace to find people who needed basic websites because I knew that templates existed for WordPress, most people didn’t even… If you don’t understand websites, you don’t know that this is all templated. You think it’s, “Wow, it’s custom work.” So I found this site called Elance, which is a job board and I didn’t even know these things existed. I realised when I was looking at the job board that the number one thing that was a problem with people who were bidding on these jobs and… These independent business owners were posting jobs, “Hey, I need a website. Hey, I need a design.” The number one problem with the job postings or with the responses and the proposals that were being sent out were that people were sending just impersonal messages.
They looked like spam. They looked like responses. I knew this because I did the research and I actually set up a profile as a business and made a fake posting to see what potential web designers would send me. And I saw some of the proposals that they sent me and it was crap, so I knew as a web designer I could go in there and do much better than this. So what I started doing was I started using YouTube and doing private, unlisted videos and sending 90 second to two minute videos as pitches. And overnight, I lit up that whole platform and I was booking $5K, $5K, $5K, $5K, $5K, $5K, $5K.
Daniel: And so creating really a system where I had so many leads coming in that I had to start developing systems with Rabbit and so I wrote about this. That exploded on Under 30 CEO and then we syndicated it out to Business Insider Entrepreneur, et cetera, et cetera, et cetera. That was the beginning of the freelancing… my teaching of it.
Nathan: Yeah. Wow, interesting. Just top level though because I think it’s really important for those watching that are not familiar with your background, where did you come from? Tell us about kind of the steakhouse story. You don’t have to go into the depths of it, but what happened? Because I think a lot of people watching this right now might be in the position where perhaps they are working in a job that they don’t enjoy or perhaps they want to start a business on the side, low risk or… Yeah.
Daniel: No, that’s a really good question. I mean, and I think… Peter Thiel wrote a pretty good book about Zero to One and the idea that the most important step is going from nothing to something. When you’re talking about starting a business, the biggest thing that people run into is either, “I don’t have any ideas. I don’t know what I would do.” Or, “I don’t have any good ideas. I don’t have any skills.” What you need to realise is that you have experiences in your life, either pursuits, ideas, hobbies, talents, skills or things that can be learned in an efficient way that you can develop and leverage as assets, as almost a product, your skill being a product, and you can start a business with just your sweat equity… time in sweat equity and you can use that to then free yourself of that 9:00 to 5:00 if you want to.
I started in the same place as pretty much anybody. I didn’t have any particular advantages, outside of… So I’ll say that I had a stable childhood, that was a good advantage and some people don’t have that. But outside of that, when I was in school, when I was in college, I was still under the assumption, going into college from high school, that just going to school was going to be enough, that just getting a degree, learning, paying attention in class and applying after school was going to be enough. I think I’ve realised, and I realised very quickly, like all of us have, that’s not enough anymore just to follow the rules and do what you’re told and hope that you’re going to get a job, hope that you’re going to get ahead.
You have to be able to also understand the unique skills that you posses and how to leverage those, especially in today’s economy. I also started probably where you are listening and the first thing I had to do was do a skill inventory of what I was actually good at and start to think about myself as a business. And from there, that’s how I began to develop my first ideas and test them in the world.
Nathan: And the first one was the test prep, right?
Daniel: It was test prep. Yeah. Well and here’s the story behind that. People say, “Why did you do test prep?” I had worked for a company called Kaplan who does standardised test prep when I was in college. I remember going to houses of these students and I looked at the brochures and I saw that they were charging $100 an hour for me to be, but I knew I was only getting $20 an hour. So I’m like, “Well, there’s a huge discrepancy here and it’s the parents value my time at $100 an hour, but Kaplan only values it at $20, so I know that I can make up some of that gap if I just do this myself.”
What I did was I figured out how to start… Now that I had a skill that I knew was monetizable from doing my own research and my own skill inventory, then I went about finding clients for that skill. That was a huge learning process, a huge teaching moment in my life as an entrepreneur, that whole phase.
Nathan: Yeah, interesting. There’s a lot of stuff going on in the world right now. Do you think it’s a good time to start a business?
Daniel: The short answer is obviously yes. Look, I’m an entrepreneur. I’m going to say, “Of course, start a business.” I’m sure there are parents out there who are just going to say, “No, it’s too dangerous right now. Everyone stay safe.” Do your research. You can just do the research and verify this, some of the biggest businesses were started in a recession. So we know that’s a fact, it’s verifiable. Some of the most successful ones were started in a recession. Good ideas and good products, despite markets, always win out and the reality is, especially nowadays, again, with global instability, you have to be more confident than ever in your own ability to support yourself.
Of course, I think there’s never the best time to do anything. It’s always the best time to plant a tree was yesterday, the next time is today. But I think in terms of where the world is right now, it’d almost be silly to not start to really seriously consider leveraging yourself outside of a job because that might be your only option at some point.
Nathan: Yeah. I think more than ever right now, there is this movement where people more than ever want to take control of their own destiny with everything’s happened-
Nathan: And the internet is an incredible place and there’s just some crazy things that you can do, which are actually low risk, don’t cost a lot of money. We’re going to talk about this sidehustle system. We’re going to talk about this incredible programme that we’ve collaborated on, but right now, let’s just really shower people with as much value as we can because the full programme, it goes for maybe like 10 hours or… It’s super in depth, but look, for right now, if someone has lost their or they just want to get started and… They know they want to start a business. They know they want to start a sidehustle. What’s the best business to start from your perspective? Because you’ve started like all different kinds of businesses.
Daniel: Yeah, demonstration style. Yeah.
Nathan: You’ve done them all then. Yeah.
Daniel: Yeah, I’ve done it all. I mean, look, freelancing is the lowest barrier and it’s the quickest to get started. It’s one of the easiest to leverage, especially if you understand how to position yourself. I consider it the gateway drug to entrepreneurship because it is… It’s the most flexible of all different verticals that you can be in and it can lead to so many bigger opportunities once you learn how to get good at it.
Nathan: Yeah. I love that, the gateway drug to entrepreneurship.
Daniel: Gateway drug, you know?
Nathan: That’s crazy, man.
Daniel: It’s true.
Nathan: Look, it is interesting because, yeah, a lot of entrepreneurs before they build their big business, just like you, like with Strengths of Seduction, I know that’s going to be a very, very big business. You’ve been on a journey. But look, here’s an example. You look at Mailchimp, for example, those guys started a web design… freelancing web design and then they ended up building Mailchimp. You look at Hootsuite. They were doing something. I can’t remember what… It was kind of marketing, freelancing stuff they were doing, but the founder was doing something else. So quite often, these big businesses, a lot of people do freelancing on the side or as a way to generate cash flow to get started.
Daniel: Totally. Totally. Well, also freelancing is one of those things too where it teaches you all the business essentials. It teaches you sales, marketing, operations, finance, on a scale where if you want to run a business that’s bigger and outside of the service space, you have that experience.
Nathan: Yeah. Can you tell me the advantage of this model versus perhaps starting a SAS or software based business or, I guess, online courses or perhaps physical products, which we all get Strengths of Seduction is a physical product based business? Yeah. What are the differences and what are the advantages/disadvantages of each model?
Daniel: I think that the biggest advantage of doing something service based, which is essentially productizing yourself or productizing your time, the benefit is that it is low risk. And with freelancing, you can invest just your time and if you find the right niche and the right position and you understand how to communicate to the audience, you can have a relatively high profit and return for your effort and it can happen fairly quickly. The whole idea behind Start Your side hustle is within the first 30 days, that’s the whole point, and we do that purposely to… We almost say that to prove that it can be done. We know it can be.
Whereas with other models, there is more scalability to it. Like yeah, if you’re selling… We’re selling DVDs in Strength of Seduction and yeah you can… You can print out a 1,000 of those and sell them, but it’s taken us a year to even really get rolling with that thing. And if you’re freelancing, you can start tomorrow with nothing. And it’s cost us a lot of money. It cost a lot on money to build infrastructure. Whereas freelancing, you can start and you can make a lot.
Nathan: Yeah. You don’t have to run ads. You don’t have to hold the stock.
Daniel: No influence from marketing.
Daniel: No email lists. None of that.
Nathan: You don’t have to build an audience really.
Daniel: No audience.
Nathan: Which takes time, which me and you both know. Yeah.
Daniel: No contents.
Nathan: No contents. Yeah.
Daniel: God, no contents. Oh God.
Nathan: Yeah. Can you give us an example of some freelance service based businesses that you have started or people could potentially start? Because we… At Foundr, we talk to all sorts of entrepreneurs from varied levels of experience, but we’re going to the core here. We’re going pretty hand-to-hand combat. If somebody really wants to start a business… I don’t always talk about this hardly at all anymore to be honest.
Nathan: What are some examples?
Daniel: First of all, let’s back it up and say skill inventory. Let’s assume that the person that’s listening has a skill they already have identified. There are methods in the course that will help you identify your skills. We’re not going to go through that entire thing on this podcast, but let’s assume, for the sake of the argument, that you have a skill or a talent or something that you think you could work with. It’s going to be probably on one of a few different sides. It could be something that is more creative and non technical, so it could be something with design or something with art or something with writing or something more… I would just say right brained, little “soft skills”, which is debate with that language. Right? And then they have more harder things.
You have coding, web development, data processing, different types of… even Facebook ad buying is kind of like a very analytical thing, marketing stuff, so those are different categories. You’re starting to chunk where you’re actually going to find your offrat, right? And in those, because we’re talking about specifics, start to think in your mind where you might fall into those. Another type of vertical to think of, like hobby or passion based things. Like people who are really good at nutrition, yoga. I know out in LA, man, there’ so many energy healers and people who do different… Breath work specialist. I mean, seriously, this is like real stuff. There’s surf trainers out here. Anything with the body. You have people who teach different art classes. So thinking about things that all have to do with. Even like, you want to talk about community stuff, landscaping, power washing the sidewalks, window cleaning. All of these things need some sort of attention.
You have to start identifying where those businesses might be. But if you start thinking about those verticals, whether it’s something in the tech area, something in the softer skills area, thinking whether is it are you helping a business? Is it B2B or is it B2C? Are you helping another business make more money or get more customers or are you helping an end consumer lose weight? Who’s your client? So trying to think about the different categories, then you can start thinking about where your skills intersect with that.
Nathan: Interesting. If someone’s at home right now and they can’t find an idea or they’re not sure, what can they do? Those are some examples, like cash grab, dog walking, marketing, coding, nutrition, yoga, breathing specialist. Yeah.
Daniel: Well, another thing I want to hit on too is that you look at… Just to also get some context for… of again, what can I do? If you go and you look on, for instance, job boards that are either general, like we talked about Upwork or Freelancer, or if you look up things that are more specific, like Dribble is one for designers or they have… or you were the one that was talking about dog walking. Rover is one in the US where you can look for like pet sitting. There are specific job boards where you can see what people are looking for and that’s a great way to start getting ideas, so you don’t need to come up with this from scratch. You don’t need to be like, “Oh, I want to be a box knitter or a quilter.” You don’t have to make it up.
People are already asking for what they want, it’s more about figuring out where your skills align with and then positioning yourself. In terms of position… So with that in mind, now it’s like, “Well, what do you do?” Well, you think about positioning. We came up with nine questions. We call them guiding questions to find your money skill and we put these in the programme. So do you want me to go over those because I think they’re pretty important?
Nathan: Yeah, let’s do that.
Daniel: Okay. These set the context for how to really narrow down your skill. We just talked about the different areas and verticals it could be in and then we went through some examples of how to think about it, now let’s ask some questions. These questions are going to… These are things you should write down if you’re listening to them and take your time, take maybe 30 to 60 to 90 minutes, really go through because these will give you enough research and data to go make some better decisions. Right?
Daniel: Okay. So nine guided questions to find your money skill? This is the idea generation phase and this is where it starts. Question number one. What is special about where I live? What changes are happening here? That’s you thinking specifically about the area that you live. And what is happening where you live that’s not happening anywhere else. This is great if you’re trying to do B2B services, especially locally. Thinking about what’s going on in your community, really tuning in and taping in. Everyone’s community is different. I could tell you something that’s going on in west LA that’s specific to us. For instance… Well, I don’t know. Just in my community alone, I know that there are… because I live in a huge apartment complex, I see tonnes of kids who are home now because they’re not in school and I’m wondering if there’s some sort of service… Again, we’re in COVID times. But again, I’m wondering if there’s some sort of service where there could be tutors or teachers come in and doing small community based lessons for all these kids that are home and would parents pay for that?
Something to test? But I see that need in my community. Is it something worth testing? Would I put up a flyer for it? Could I talk to parents in the neighbourhood? You see where my head is?
Nathan: Yeah, yeah, yeah, yeah, yeah.
Daniel: That’s how you start thinking about these things. So that’s question number one, what’s special about where I live? What changes are happening here? Number two, what type of new technology is disrupting old tech right now? Okay? So this is something to be globally aware of and you know I want to always pimp you guys, so read Foundr and I always say read the other stuff too, read… Oh, you guys can’t see this because I’m… Read Fast Company, read Inc. I’m holding up these magazines. I read all the magazines and I’m always looking at what’s going on in tech right now? What’s happening in tech? Specifically, what’s changing? So one of the things… I’ll give an example and pull what you might from it. But thinking about where SMS marketing is going, especially in the US, we’re seeing that it’s more popular to message via text now and it might be a better way for creators and business owners to hold on to that data, rather than letting the platforms own the data.
We know that that might be a… Maybe there’s a service for you where you can help companies establish their first SMS campaigns. It’s an emerging market. It is disrupting some traditional advertising channels and there’s space in it. There’s new technology like a super phone that makes it easier to do it. There’s an example and you might have gotten that by reading. And then let’s go read the magazines and the publications of the things you want to target in. So we’re talking B2B, but if you have a specific market after you’ve done your own work and you know you want to target parrot owners, they have magazines for that. Does that make sense? And understanding what new technologies is disrupting old stuff?
Three. How can I make a… And I’ll go through some of these a little more quickly. Three. How can I make an old industry cheaper, faster, more reliable? Something to think about. Okay? Four. What industries are way behind in marketing, social media and online business? This is a good one to think about. What industries are way behind? I can think of offhand several just old school businesses that are on… that could use a refresh. I think there might be a market for some sort of service that helped you to process 35MM and paper film more quickly because there’s a trend of people wanting to use film to take pictures still, but it’s not as easy to develop it as it used to be because they don’t do the same… We’re not using film anymore, so it’s a little bit harder to develop it now. So maybe there is an opportunity for a service to connect that user with that type of provider to bridge that gap. Maybe it’s a simple service. So I think about that. What industries are behind in the business practise of that?
The next one that we have here really talks about which services are still only available via mom and pop locations and it’s kind of the same thing. So between which areas are behind and which ones are only available retail mom and pop? Again, same thing. Go in your local neighbourhood town and you can go down any street and see the businesses that no longer have a lot of foot traffic. There might still be a demand, but there’s no online presence of that thing. You could be a bridge between either that consumer and that business or that business and that consumer. Thinking about this type of stuff. Again, zooming out a little bit more, these questions are all to get your brain thinking about where do I fit in? Where can I offer service?
Moving on to more questions. What services are hard to find for the public or businesses? Let’s see, thinking about examples of this. I’ll think about like… Okay. So for instance, one of my students, Patrick, he owns a house cleaning business in Arizona. One of the things that he thought was really cool was that he noticed there were local rental companies like Airbnb popping in Arizona and basically scooping up large complexes of rental properties to basically put online, just like third party rentals have been doing with Airbnb. It’s a separate company. And what he realised was there was a gap there because these rental companies needed, now that they were scooping up all these individual properties, they needed cleaners to clean all these properties that they had now. They were new to the market because they were growing so fast that he identified that gap and he was able to approach the owner of these companies and partner with them and go from having a few clients to a few dozen overnight.
Because he saw that the larger companies were having trouble finding the right cleaner, so he was able to identify that. Right? So it’s looking to see what businesses are looking for you. It’s doing background research. Does that make sense?
Nathan: Yep. Yep.
Daniel: Okay, wrapping it up. More questions. What services are much slower than they should be? So speeding things up for people. Good questions to ask too. How much can you afford to invest right now? When you’re talking about businesses to start, even when you’re talking about service based businesses, some might cost a little bit more up front than others. So for instance, if you’re creating some sort of marketing material, depending on what you’re developing, that might cost a little bit more than if you’re just doing word of mouth marketing. So figuring out how you want to start and picking a business based on what your means are. Sometimes you really only have sweat equity and that might mean hustling from door to door and tacking up signs to get your first wave of 10 clients and then leveraging that.
So asking how much you have to invest in terms of time and money and then also how quickly those need to make money. Again, helping you to hone in on what your idea might be and the more quickly you need to make money, the easier it will be for you to start to narrow it down which ideas fit with your skillset and your needs.
Nathan: Yeah. Gotcha. Man, that was like incredible, dude, because there’s a lot for people to think about because we know that this is something that really hangs people up, right? Because in this market, in this economy, now more than ever, people want to start a business, but they don’t where to start. There’s all these different business models. It’s really intimidating. It looks like some of them at quite expensive. You might not be able to afford to do this, but this is one business that you can start on the side, low risk. If you’re in your job right now and even if you don’t have experience of starting businesses before or anything like that, but what if people feel like they’re not qualified? Like they’re not worthy of charging for this service. What do you have to say there? Because I know that that’s scary to go out there-
Daniel: It is scary.
Nathan: And offer somebody like, “Oh hey.” Even still, “Hey, can I do web design for you?” Or, “Hey, I’ve found that you need to do a better job with writing copy on your website.” Like all these different things, hard or soft skills.
Daniel: Well, I think the first thing is just to remember that your perception of yourself is not what everyone else sees of you. That’s the most important thing. So if you’re coming to someone and offering to help them with something, they’re not immediately thinking, “What does this person know? They’re so stupid. They could never help me.” They might be a lot more interested in what you have to offer than you think and you’re not giving yourself enough credit. That’s the first thing. The second thing is you don’t have to be a world class expert in order to deliver a high quality service. Okay?
The example I always give, which is my favourite one and my aunt loves me for continuing to give this example, is that my aunt taught me to ride a bike. And before she taught me, Auntie Anne, I didn’t stop her and say, “Hey Auntie, are a certified race instructor? Have you ever cycled in the Tour de France? I only want experts.” No. I simply said, “You know how to ride a bike. I don’t. I can learn from you.” That is how the transfer of services is done. It’s isn’t about necessarily you being a world class expert, it’s you being able to solve a problem that someone else either can’t or they don’t have enough time to or they’re too lazy or they don’t understand and you can do that. You can become better at your side hustle over time. Even if you don’t know everything about what you’re doing now, you can learn along the way and you’ll just become better and charge more.
Nathan: Yeah. I love that. That’s incredible breakdown. You’ve definitely busted that myth even for me. So what if still somebody doesn’t have a skill? They truly don’t believe they don’t have a skill.
Daniel: Well yeah, that also is fine too. I think also people, they think, “Okay, if I’ve done all of this….” We will go through all this in the course. If you get the course, you’ll see it. We go through this thing called skill inventory. Still, inventory is me talking to you for an hour, giving you entrepreneur therapy, helping you work through your ideas, holding your hand digitally and it works like 99% of the time. But for the 1% of people who just can’t find it and they text me and they say, “Daniel, help,” here’s the answer. If you can’t find a skill, then you got to go get one. Even if you’ve done the work and you can’t find the skill, you’ve gone through everything and you can’t find something you’re good at, then the process is still working because it has revealed that it’s time for you to go get one. So then, you can still use the information that we’ve been working on and teaching you to use that to go pick up a skill.
So if you’re like, “Man, I don’t have a skill as a….” I’m just going to use web design. “I don’t have skill as a web designer, but I see now how that could be profitable. Let me develop that skill,” then come back in three months and then go through with the work. You know?
Nathan: Yeah. No, that makes sense. Okay.
Daniel: It’s fail proof. It’s either you figure out… There’s only two options. You either figure out what your skill is, you test it until it works and then you launch. We’re going to figure out how to test it to make sure it’s fail proof so that when you do launch it, you’re going to have customers day one. Or, you figure out you don’t have a skill, you use the course and the content to figure out which one to get. You go get that skill and you come back and you do it. So there’s multiple paths, but it’s fail proof if you follow the strategy because we’ve been mapping it like that.
Nathan: Yeah. No, that makes sense. Okay. So what about competition now? Like, there’s agencies, there’s Fiverr, is it possible to compete or why would someone choose you over them?
Daniel: I mean, first of all, there’s always going to be more businesses and more people that need services. There’s an unlimited supply. I mean, if you just go to… Well, I guess public place is a bad idea now, but if you just think about the sheer number of people that are out there in the world that have some sort of pain point and realise that your business solves that pain point, there’s an infinite number of people that can use your help. It’s more about how do you connect with them? Where do you connect with them? And are you saying the thing that’s going to get their attention? That’s what we walk you through. I know I’m selling the course, selling the course, I get it. Foundr sells courses on business, you’re not the only company that does that, but there’s a way that you connect to the audience and the right type of person that says, “Oh, this is who I want to work with.” That’s what we’re teaching you to do on a service scale, but you have to understand that psychology.
Once you understand that, the competition doesn’t really bother because you don’t see it as competition, you see it as other. You know? That what you’ve explained to me, right? We’ve talked about this offline.
Nathan: Yeah. Can you give us some different examples of perhaps like niches or like differentiating?
Daniel: Sure. Sure. So okay. One example of a common skill that people will monetize is some sort of like yoga or fitness training or physical training of some sort, right? So fill in the blank. That is a great skill to have and there are a lot of experts in that space and it’s hard to say that you’re a better expert than another. It’s just usually different. You can have a… They have different certifications and all that’s good, but what will really help you stand out in that that space is not saying, “I’m the best expert,” or even, “Look at how ripped I am.” It’s not even about that. If you can position yourself, for instance, for a specific audience. So say, “I’m teaching yoga for pregnant mothers. I’m doing interval training for executive men. I’m doing group training for high school athletes.”
That’s the same skillset where it’s training people, but the target that you’re aiming at allows you to speak to them in a way where you can craft your marketing around that type of person because you know the avatar. You can get your marketing message right, you know what to say and you can craft your offer because you know what their objections are, you know what their pain points are. Whereas just saying generally, “I’m great a great trainer,” doesn’t give you enough leverage to be able to compete, this type of strategy does.
Nathan: Yeah, I see. Can you give us an example of some other niches as well?
Daniel: Sure. I’m giving like a lot of buckets that many people are in. So another one that I’ll give is doing some sort of either Facebook marketing like paid PPC marketing or some sort of social media… either graphic creation, content creation, stuff like that, those type of marketing assets. I’ve found that as someone who hires those type of people, it’s not enough just to be good at that job because there are a lot of people who are good. Part of what attracts me is seeing results in advance. For instance, one thing that set… I made a hire recently of a freelancer, of a side hustler. Okay? Her name is Morgan. She does all the social media content for Strength of Seduction, which is my product, my eCommerce brand.
I’m the type of person who would be hiring you. If you’re a side hustler listening, you’d be looking for someone like me. I’m a business right? You’d be looking to pitch me to say, “I can do this job for you,” right?
Daniel: So what Morgan did was she didn’t just say, “Oh, well, I can do your social media for you and I understand the look you’re going for.” What she did was she created in Canva an entire mock palette of what our Instagram feed would look like if she were doing it, including using our own user generated content to create several mock videos. What this did was it showed us results in advance. She didn’t need to pitch her services and say how good she was, she just showed it and that eliminated my worry and my doubt and it cut through the noise. Just by her showing her expertise, we brought her on and now we’re giving her basically a $40,000 contract to do that work. She did that in a one shot and she came and I paid her the rate that she asked for.
Daniel: I didn’t even hard ball with her. That’s what’s possible. That’s how you go past the competition, how you go above and beyond, how you position yourself in way where it’s like, okay, now the businesses are speaking your language. You’re on the same page and you can close a lot more easily. That’s just one strategy that we teach in the course.
Nathan: Yeah, man, that was a great example.
Nathan: When someone has an idea, what’s the fastest way to get paid for it? Of course, now we go through this whole process and start your side hustle, but for everyone watching or listening, what are some strategies? What are some things? What are some methods? I know you got types of different frameworks, but yeah.
Daniel: Okay. I just want to highlight the one that we just talked about. The one I talked about where Morgan provided that template for me or that example for me, I can’t stress again enough how impressed I was by that and I got to just say to anyone who’s listening, from a business owner’s perspective, people are just… A lot of people who try to work for you are not good. They’re not good. And when you go above and beyond to show that you’re really committed to it, even if you’re not perfect, it does stand out. Nathan, can you agree with that?
Nathan: 110%, yeah.
Daniel: Most people suck, right? They suck. And they think they’re good is the problem.
Daniel: If you can just… You definitely can stand out, so just to thinking that you can’t, that you’ll never stand out, that no one will hire you, it’s simply not true. But that strategy that I covered was called the value add technique. It’s where you give the value up front to show that you can do what you say you can do to prove it. And we talk about that in the course. Another one is called the marsupial method. The marsupial is the animal that holds the baby in the pocket and keeps it warm and the philosophy behind that is there are other businesses which are larger than you, especially if you’re new, and they have your ideal client, but they’re non competitive. Those could be people who are in your space, but they’re not vying to do the same thing as you.
In my book, for instance, which hit number 11 on the New York Times list and because it hit number 11, did not get a sticker on the cover, did not get a sticker, which is going to haunt me for eternity. I mention in the book that with the marsupial method, I did this in test prep and I noticed that there were private admissions counsellors who were teaching students how to get into the colleges of their choice, but they weren’t teaching test prep, so I partnered with them. I went in with them and I said, “I will come into your company and teach test prep for you guys if I can collect your clients in the backend essentially and we will split revenue.” They kept me in the pocket. They kept me warm and feed me. I grew to be big and strong. After that, we had a revenue split. That’s marsupial method and we go through that in the course.
Another one we call the lost lead approach. That’s basically the idea of you going to… And this can be B2B or B2C by the way, it’s just really identifying what the needs are of your prospect. But , it is like I go to you and I say, “I love what you’re doing. I love what you’re trying to accomplish. I love X, Y, Z. This seems like this is something that I can help with. I’m not going to charge any money, I’m going to perform the service,” insert your service here, “I’m going to perform the service and in exchange, all that I ask is that you… after we’ve performed it and you love it, you’re absolutely blown away and you’re satisfied, that you refer me to three people who you think might be a good fit for this and that you give me a great recommendation or testimonial.” In some cases, you can say or you can do it at a reduced rate to just cover your costs.
You do that as a way where you’re losing up front, but you end up gaining big on the backend because oftentimes you can retain these clients for retainer rates for recurring services and therefore, just fill out your books. There’s lot of strategies like this. We go through a lot of them.
Nathan: Yeah. No, man, there’s tonnes of different strategies. I know the whole team was blown away by how good you are at this stuff , how unique and crazy and like… but it’s like… What we did in the masterclass, which we can tell people more about at the end, but… or about this course, but even I was blown away, man. I didn’t even know some of this stuff. It’s crazy. You’ve been doing this stuff for awhile. You’ve seen some pretty incredible results teaching this. Can you just people just a top level overview or tell about them, the students that you have taught this to, the different niches, industries therein?
Daniel: We did an experiment with this in 2019 called Profit Paradigm. Profit paradigm was like my next level service based accelerator. Over the years, over the past seven years, I’ve had a few different iterations of programming for service based entrepreneurs. I’ve done just basic online courses, which I was teaching way back in the day before it was so fancy. Now it’s so fancy. Everything’s so fancy now. Your courses are so fancy, mine was just okay. It’s like, I was doing that stuff. I did live workshops. In a group training I did in 2019, it was called Profit Paradigm, we took 34 service based entrepreneurs. When I say service based, I mean everything from… I mentioned Patrick doing, like cleaning businesses to recruiting, to marketing, to sales, to lawn care, to cyber security, to lashes and nails, like spa. Just all different industries.
These were like people who had some business already and they weren’t brand new beginners, but these are people who just using sweat equity and were just exchanging their time and product and their services and we took them, using the same methods that just taught in the Foundr course, and in six months, these students had collected $2.3 million dollars. We tracked that. We tracked that.
Daniel: We took that exact framework and we looked at all the pieces that worked and we refined it. That’s what we’ve been working on for the past month with your team, which you haven’t even seen the programme yet, so you don’t even know.
Nathan: Yeah. No, I can’t wait. I can’t wait to see it. Now, I’ve seen the course outline. It’s next level, Dude.
Daniel: It’s awesome.
Nathan: Yeah. We’ve been doing this for awhile now, man, been like partnering and finding next level founders to come and teach for our platform, so really, really excited that we could finally collab on something, man.
Daniel: Yes. You came as my event in New York. Want to comment on that?
Nathan: Oh yeah. Yeah, yeah, yeah. Okay. All right. Let’s just… Before we get to that, let’s just-
Daniel: I’m just messing with you.
Nathan: We were kind of talking about the start your side hustle course, let’s just come back. What’s the promise? What’s the outcome that people can expect from the course and what are they going to learn step by step?
Daniel: Well, the promise, the big promise, right… This is the sticker on the box is that your first paying client within 30 days of pressing ignition. That means starting the work, doing it and committing to it. It’s not a magic click your heels button, there’s work involved, but it works. It’s not just me, you can look, we purposely brought in 30 case studies for you in different niches to show you. I painstakingly arrange these to show you, to prove to you and then we lay out the method. Do it for 30 days, you’ll start getting clients. We created the sequence and… We went through this with Zack, Nathan. We created the sequence so that if done correctly, by module two, you’ll be getting clients by accident. That’s the goal.
Even though you’re not supposed to be really getting clients until module four, we create it so that we look so good, hopefully, that by module two, you’ll be clients and saying, “Oh my God, Foundr’s so awesome.” That’s what we pledge to do. We’re going to do that by taking you through idea generation, figuring out which ideas are your winners, your money maker ideas. We’re going to help you validate the whole thing. You’re going to test that idea. You’re going to do a beta launch and then we’re going to teach you how to scale all the way to getting one client, recurring clients, consistent money.
Nathan: Yeah. I love it. Man, I know Zack told me you put in a lot of time into producing this course and-
Daniel: Pretty much.
Nathan: Yeah, look before we kind of jump in and talk about how people can get started and also, let’s talk about that event I went to of yours in New York, I will come back to that, but I just want to close this one off. Couple of questions. Why did you decide to kind of not teach courses anymore under your personal brand and kind of just teach for Foundr, like, “I don’t want to do this anymore.” Why?
Daniel: I can give you a few different reasons. One, I felt it wasn’t really aligned with who I was anymore, in terms of what I could contribute. I felt like there was more I could contribute, so I didn’t feel like my platform was the best place to do that anymore. I also felt like there is so many people doing courses so well that it’s not just about the knowledge, it’s about the reach and I didn’t want to do a course again unless it was going to be something better than everything that I already done, something… I wasn’t just want do one just like just because, just another add-on, just a cash grab. It just wasn’t satisfying to me, so I’m like, “I just want to shut it down. If I can’t think of a better way to do it, if I can’t exceed my own expectations, what’s the point?”
Then when you asked me, I was so happy. I was so psyched because this for me… You know and we could talk about the speaking event that I did, I’m all about creating different types of experiences and different types of art. I mean, you know I’ve done movies. I’ve done creative live. I’ve done an audio book. I’ve done mixed tapes. I’ve written a book. I’ve done live speaking events. You know I love doing just new, interesting ways of getting my message across. And this for me, was like a perfect way to put a capstone on what I think… I think I’m like one of the greatest hustler of my generation. I’ve written a book on it. I really do know what I’m talking about. You’ll see that when I go in the material. There’s 52… This outline was 52 pages, single spaced, 10 point fonts. Okay?
I went through that in four days with no script, with hardly… almost on the first take every time. That’s really thanks to the team that was really just pushing the pace. There’s so much content in here and I was so grateful and happy to be able to do this. It’s a joy for me and I only want to do things that are completely fun for me now, so this was so fun. This to me is a perfect time, not only for me, but also for the world too, just because of everything that’s going on. So thank you, man. You nailed it. Nailed it.
Nathan: Man, you’re welcome, bro. You’ve done the time, right? You’ve started many different side hustles. You’ve tried out the system, you’ve taught it to many other people previously and now you’re on to big, big, big adventure with Strength of Seduction. I know that’s going to be incredibly massive business. You’ve already grown it just super fast already. You’re just getting warmed up. Yeah, this is away that we can really collaborate and kind of… two really, really strong kind of, I guess, skillsets. At Foundr, we’re building an incredible educational platform where we have online courses taught by legit founders that have actually done it, usually multiple times. You’ve done this multiple times.
Nathan: We interview exceptional… some of the greatest entrepreneurs of our generation. We had you on the front over of our magazine, so many other-
Daniel: That’s true.
Nathan: Incredible founders. Yeah, we’re really good at creating credible courses that get people results. There’s so much rubbish out there and you’re more than qualified to teach this course. I’m so excited to create this course with you and for you to partner with us at Foundr. I just had to ask, just as a recap and then we’ll talk about the event for fun, if someone’s listening, they may be nervous or scared, what would your final advice be to them? Like they want to start a business, they’re not sure where to start or they’ve got value from this podcast, what would you say?
Daniel: Well, if you’ve seen the movie The Matrix, you know Morpheus has the moment where he has the two pills and you have to take the red or the blue pill. This is your gateway. This is your gateway drug into entrepreneurship. I can only tell you that down this road, there are no guarantees, but there is an opportunity for you that doesn’t exist if you choose not to open the door and that’s freedom. Learning how to leverage yourself and start a business and start that first side hustle and roll that into something else is a fundamental step in your creating financial freedom, personal freedom and just freedom for you to be who you really are. A lot of people feel completely trapped by their jobs. They feel like it takes up so much of its life that it starves them of job. Honestly, people feel that. Others just want a little bit more money on the side and they’re happy with their life, but they just want more.
This is your opportunity for that. You could probably with the podcast and just honestly outline some of this stuff and have a really good running start on this. Obviously, I’m going to reccomend that you start and you start with Start Your Side Hustle, but only because we know that it works. And if you want to get the results faster, that’s just the best way to do it. If you look at the greatest founders, you’ll realise that they always stood on the shoulders of giants and that’s how you’re going to get there too. So don’t forget that and do your best work.
Nathan: Yeah. Look, that’s amazing, man. Thank you so much brother. Look, if people do want to sign up or find out more, you can go to foundr.com/sidehustle. Now, whenever you’re watching this, that should… you can go there. Now, there should be a masterclass, which we’ll share tonnes more gold with you for free, free masterclass. We have masterclasses for all of our programmes and then you’ll be able to sign up to the full programme from there if you really enjoyed that masterclass. But yeah guys, look, thank you so much for listening. I hope you enjoyed this podcast. I hope you enjoyed this episode.
Before we wrap though, I’m going to tell you about Daniel’s event. We have an office in New York and we’re building a team out there, an incredible team, cost production team. Eventually, we’re going to have a show host. We’re going to run all of our shows out of there and all sorts of things. So I go there every few months. It just so happened that Daniel was having an event. What was the event called? What did you call it?
Daniel: It was Wielding Power in New York.
Nathan: Wielding Power, that’s right. Wielding Power.
Daniel: Yep. Yep.
Nathan: And that was the theme. Oh man, it was next level, like nothing I’d ever been to before.
Daniel: Crazy. I know.
Nathan: You were wearing this cape. Yeah, like, where do we start? I guess what was really cool was you had people speak there about their truth.
Nathan: It was really cool to just hear people talk about life, its challenges and what it really means to own your shit. When you talk about wielding power, I think… I rephrase it in my mind of like owning your shit. Like really in life, we all have challenges. We all have issues, all things going on, but what really makes and defines us is how we can overcome them, how we tackle those challenges or issues that we face in life, our stumbling road blocks, anything at all and it was just really, really raw. It was so cool to be a part of that. I didn’t get to stick around for the meditation stuff-
Daniel: Oh, that we done at the end. Yeah. Yeah.
Nathan: Yeah, with that special thing. What is that thing, man?
Daniel: The sound bowl. The big bowl. The gong. That was crazy. But you saw the… I think you saw, we had violinist on stilts.
Nathan: Yes. Yes. Yes. Yeah. Yeah.
Daniel: On neon stilts, that was crazy.
Nathan: Yeah. Yeah. Yeah look, it was really, really cool. It was really cool to be a part of that and just see.
Daniel: Next time, it will be crazier the next time. You’ll be at the next one.
Nathan: Yeah, man. That was really cool. I love New York. It’s so good. Where do you prefer, New York or LA?
Daniel: I feel like now I’m a little bit over the city period. LA I’d say because of the weather. but just people density, I need to get out of the city. We’re moving soon.
Nathan: Yeah, you said that. Well, look, that’s a conversation for another time. We have to .
Daniel: Yeah, I know. I know.
Nathan: Well, look, thank you so much for listening guys. I hope you enjoyed this interview with Daniel. It’s always fun to speak with him. We’ve been really great friends. I refer to Daniel as my best friend online. If you guys don’t know this, we’ve been on a journey together, so it’s so cool to have him give back to our community, work on this incredible programme. If you want to find out more, you can to go foundr.com/sidehustle. Yeah, Daniel, thanks so much for taking the time. Yeah, just going so deep, just creating this incredible body of work and working with our team, man.
Daniel: Thank you, sir. It’s a pleasure.